Editing Toaru Majutsu no Index:RailgunSS2 Chapter2 (section)

=== Part 6 ===
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Project Code EIC.

Concerning the encouragement of group psychology on the premise of economic effects.

The project will use this shopping mall as a testing ground to control the information about products on every level from the advertisements using the mass media to even the exchange of information between users over the internet and word of mouth. The intent will be to provide the most suitable stimulus to the customers on a mental level.

Due to the nature of the project, we cannot create a nonexistent product from nothing.

All this project specializes in is taking an already existing product and adding to its intrinsic value.

Products that have had their intrinsic value increased will become scarce because the rate at which they are consumed will increase. At the same time, the rate of consumption for products that have their value lowered will drop.

It may be simpler to think of it as giving products a sense of being “premiere” or making people see them as branded in a certain way.

We will call bringing a product’s sales up a “positive change” and the opposite a “negative change”.

By using these positive and negative changes, the rates of consumption for various products can be regulated. This can be used to create a large “flow” in the market and even to control entire economies. That is the true meaning of this project.

Whether we are making a positive or negative change, we add in all sorts of information based on an already existing product and make suggestions that compel people in one way or the other but leaves them with a certain degree of freedom.

They will make a personal judgment on the value of the product as it is and a prediction of the value of the product in the future. Based on that information, they will decide whether to purchase it or not.

When rain is scarce and water is expected dry up, people try to stockpile water and when there is too much rain and it is expected to have a negative effect on crops, people try to stockpile vegetables.

When a warm winter is expected, people will wait to buy studless tires; and when a cool spring is expected to severely lowers the amount of pollen, the amount of masks bought lowers.

And all of this happens even when the data saying these things are expected is based on nothing.

It is common for people to intuitively determine how credible they find the data they use to decide whether to purchase a product or not. Often times, information of every level from a news broadcast put out by a specialty agency that verifies everything down to even a widespread rumor are taken in without distinguishing between the two sources.

We will create positive and negative changes for specific products in that form of what is “popular”.

We will control the consumers’ mentality with information.

They will receive this information from multiple sources, but it is not important what forms of media are used.

People are weak to multiple media.

If one medium gives a product high praise and another medium says otherwise, people will end up deciding to think for themselves.

On the other hand, if something people have heard rumors of locally is picked up by television stations and other mass media, they will feel trust and assurance from that.

We can use the thought patterns the customers themselves have built up on how to make judgments on the information they hear by giving out information in stages from multiple media sources in order to give the sense of what is “popular” that we wish. In doing so, we can raise or lower what products sell and what stores customers go to.

If you think of it like a pyramid, our final objective is to push from the base in order to shake the peak with finely-tuned vibrations.

The experiment in this shopping mall will use rumors as the form of information.

We will see how far the experimental information we have created spreads and in what time frame. We will also see how long until it ends and how much the information becomes distorted in the process of spreading.

We will see what general percentages of different age groups actually take action based on the information we spread.

Multiple routes through which to transmit this experimental information have been prepared and the first experiment’s goal is to find the most suitable route for…

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